Built For
CMOs, Marketing analytics teams, Data scientists, and Finance leaders managing enterprise marketing budgets and proving ROI.
Used By
Enterprise B2C brands, multi-channel retailers, and organizations with multi-million dollar marketing investments requiring privacy-first measurement.
Proven Outcomes
Data-driven budget optimization, cross-channel ROI visibility, and measurable improvements in marketing efficiency and spend allocation.
Marketing measurement is
broken.
Cookie deprecation, walled gardens, and fragmented customer journeys have blinded
enterprise efficiency.
You cannot optimize what you cannot see.
Platform Capabilities
Built from the ground up for enterprise complexity, privacy requirements, and strategic decision-making
Privacy-First Measurement
- No user-level tracking
- 100% cookieless attribution
- Full GDPR compliance
- Future-proof signal capture
True Cross-Channel Coverage
- Unified online & offline view
- TV, print, & outdoor measurement
- Holistic spend optimization
- Total marketing mix modeling
Enterprise Statistics
- Bayesian regression models
- Transparent R² & MAPE limits
- Rigorous statistical validation
- Confidence interval reporting
Built for Your Context
- Custom market dynamics
- Seasonality & trend adaption
- Competition-aware modeling
- Non-generic model templates
Scenario Planning
- Instant "what-if" simulations
- Budget reallocation testing
- Outcome forecasting
- Pre-spend optimization
Trusted by Leaders
- Multi-market management
- High-volume data handling
- Complex organizational support
- Strategic decision grade
How It Works
From fragmented data to confident budget decisions
Data Integration
Connect all marketing spend, sales, and external data sources. Our platform handles complex data structures from multiple markets, channels, and time periods without requiring standardization.
Custom Modeling
Build econometric models tailored to your business. We account for your specific seasonality, trend, promotional calendar, and competitive dynamics using Bayesian regression and advanced statistical techniques.
Strategic Analysis
Decompose business outcomes, quantify channel contributions, and identify optimization opportunities. Visualize ROI, saturation curves, and response functions through executive-ready dashboards.
Budget Optimization
Run scenario simulations to test reallocation strategies. Generate data-driven budget recommendations that maximize marketing efficiency while respecting real-world constraints and business objectives.
Visualizing MMM Insights
Two common views executives use to make budget decisions
Media Response Curve
As spend increases, incremental lift slows after the saturation point.
Recommended Allocation
Reallocate spend toward channels with higher upside and away from saturated channels.
Key Capabilities
Solving the challenges enterprise marketing teams face every day
Sales Decomposition
"What's actually driving our sales? Is it marketing, seasonality, or something else?"
Pinsoft MMM separates sales into base demand, trend, seasonality, promotions, and marketing contributions. Understand exactly which levers drive business outcomes and stop attributing seasonal growth to marketing spend.
Media ROI Measurement
"Which channels deliver the best return? Where should we invest more?"
Calculate return on investment for every marketing channel with statistical confidence. Compare performance across digital, traditional, and emerging media to identify your highest-performing investments and justify budget allocation decisions.
Response & Saturation Analysis
"Are we overspending in channels that have hit diminishing returns?"
Visualize how each channel responds to increased investment. Identify saturation points where additional spend yields minimal returns. Reallocate budget from saturated channels to those with growth potential.
Scenario Testing & Forecasting
"What happens if we shift budget from TV to digital? Can we model it first?"
Test unlimited reallocation strategies before committing budget. Simulate performance under different investment scenarios, compare projected outcomes, and make data-driven decisions with quantified confidence levels.
Model Transparency & Validation
"How do we know these models are accurate? Can we trust these recommendations?"
Every model includes R², MAPE, confidence intervals, and diagnostic metrics. Full transparency into model performance, assumptions, and limitations. Rigorous validation ensures recommendations are statistically sound and business-relevant.
Cross-Channel Optimization
"How do we optimize across 15+ channels simultaneously while respecting budget constraints?"
Optimize budget allocation across your entire marketing mix—not just channel-by-channel. Account for channel interactions, synergies, and real-world constraints to generate feasible, high-impact recommendations.
Platform Built for Real Enterprise Marketing Complexity
Handle multiple markets, hundreds of channels, and years of historical data with confidence
Multi-Market Model Management
Manage dozens of models across markets, brands, and product lines. Version control, audit trails, and governance workflows ensure consistency and compliance across your organization.
Advanced Scenario Simulations
Run complex what-if analyses before budget negotiations. Compare multiple scenarios side-by-side, share findings with stakeholders, and build consensus around data-driven recommendations.
Executive Dashboards
Present channel contributions, ROI metrics, and optimization recommendations to leadership. Drill down from executive summaries to detailed channel analysis with full data lineage and validation.
Budget Forecasting
Generate optimal budget allocation recommendations with statistical confidence. Forecast performance under different investment scenarios and quantify the expected range of outcomes.
Product Tour
A quick look at the Pinsoft MMM experience
Business Impact
Real outcomes for enterprise marketing organizations
Win Budget Negotiations with Data
Walk into budget planning with quantified ROI for every channel, saturation analysis, and statistically validated recommendations. Replace opinion-based negotiations with evidence-based decision-making that CFOs and boards respect.
Increase Marketing Efficiency 15-30%
Identify underperforming channels, reallocate to high-ROI opportunities, and eliminate waste. Enterprise clients consistently improve marketing efficiency by double-digit percentages through systematic optimization.
Reduce Dependency on Fragile Attribution
Stop relying on cookie-based attribution that's breaking under privacy regulations and platform changes. Pinsoft MMM provides stable, privacy-compliant measurement that works regardless of tracking limitations.
Make Confident Strategic Decisions
Test major strategy shifts before implementation. Model the impact of launching new channels, exiting underperforming markets, or doubling down on growth opportunities. Reduce risk through data-driven scenario planning.
Proven Across Enterprise Sectors
Deep expertise in complex, multi-channel marketing environments
Travel & Hospitality
Optimize marketing mix across online travel agencies, metasearch, brand advertising, and offline channels in seasonal, competitive markets.
Aviation
Measure route-level marketing effectiveness, account for capacity constraints, and optimize budget allocation across markets and booking windows.
Financial Services
Navigate strict compliance requirements while measuring marketing impact across product lines, regions, and customer segments.
Telecommunications
Quantify the contribution of brand building vs. performance marketing in high-competition markets with long customer lifecycles.
Retail & E-commerce
Measure omnichannel marketing effectiveness across digital, store traffic, and promotional campaigns with complex customer journeys and rapid purchase cycles.
CPG / FMCG
Decompose sales drivers across mass media, trade promotion, and retail execution. Optimize national brand investments in markets with indirect sales channels.
Automotive
Model the impact of brand advertising, dealer campaigns, and digital touchpoints on test drives and sales across long consideration cycles and regional markets.
Consumer Electronics
Optimize product launch campaigns, measure retail partner co-marketing effectiveness, and quantify brand building impact in competitive technology markets.
Healthcare & Pharma
Measure DTC marketing effectiveness under regulatory constraints. Optimize patient acquisition channels while maintaining compliance with healthcare advertising standards.
Related Solutions
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Private, production-ready AI. Deploy secure LLMs and agentic workflows on your infrastructure.
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Unified flight inventory management. Control capacity, pricing, and sales across all channels.
View details →Digital Turnaround
Real-time orchestration for ground teams. Standardize workflows and minimize delay minutes.
View details →Technical Architecture
Built for enterprise data stacks. Secure, privacy-first, and designed for high-volume ingest.
Data Ingestion
- API-first connectors
- Automated ETL pipelines
- Support for unstructured data
- Real-time validation
Modeling Engine
- Bayesian hierarchical priors
- Prophet decomposition
- MCMC sampling
- Automated hyperparameter tuning
Privacy & Governance
- 100% Aggregated Data
- GDPR & CCPA Compliant
- No PII Storage
- Role-based Access Control
Operational AI
Enhance your analytics with predictive AI agents. Automate insight generation and anomaly detection.
AI Studio
Deploy custom LLMs and RAG pipelines to query your marketing data in natural language.